Cost: Address Validation service software costs a couple thousand dollars. The vendors charge a huge fee for something that does not see a lot of usage.
Maintenance: The software must be updated regularly to maintain its accuracy. Addresses change all the time and new zip codes get included ect...
Time: Maintenance takes time and time is additional cost.
Companies that provide this service keep their software up to date thus letting their customers worry about other business related things. Their fees are a heck of a lot less than the software vendors.
It only makes sense to out-source this issue when mailings are done only a few times a year. For example you could spend in excess of $3000 for a piece of software with re-occurring fees to keep it updated. If you outsource the Address Validation Service you not only pay a smaller fee, you pay only when you need it done. You need not spend time on it nor have some one trained to do it.
Eraserve AP - Data Services
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Data Services
Data Cleaning
Address validation
List Processing
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