Address Validation

In today’s world with hundreds of millions of consumers and businesses it is a good idea financially to periodically have your lists run through an Address Validation service; If for no other reason than to adhere to USPS standards.
Over $600 billion is reportedly wasted (by The Data Warehousing Institute) on postage, printing and employee wages from bad addresses. The US post office reports 33% of all addresses contain errors. Address errors are caused by a multitude of reasons like Divorce, Marriage, Restructuring, Mergers and user error.

Over time your data’s integrity is lost. What Address Validation will do is increase deliverability with Delivery Point Validation (a part of the Coding Accuracy Support System or CASS process) by tagging good records and allowing the remaining records to be culled from the data into a separate file. Data does not have to be lost. In this way non deliverables can be kept separate from the good data and money can be saved on mailing campaigns. Money will be saved by eliminating wasted materials, postage, and wages . CASS processed addresses (USPS® Form 3553) could also qualify for postal discounts. This could save up to 45% of the mailing cost in some cases.

In a nutshell you will spend money for this service and then save even more money during the mailing campaign. It is wise to ensure mailing companies, if used, will give discounts for pre CASS Certified Addresses. Some mail companies do not give credit and take the lower costs as part of their profit.



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Tags: Data Services Data Cleaning Address validation List Processing